This is the multi-page printable view of this section. Click here to print.

Return to the regular view of this page.

Survey

Community Rules Analysis

  • Community Rules Analysis

Amazon Store Community Guidelines

Amazon Store Community Guidelines

Community Guidelines

The purpose of Community Guidelines is to keep the Amazon community informative, relevant, meaningful, and appropriate.

What is the Amazon Community?

The community is a place to share your thoughts and experiences—both positive and negative—with other users. The following guidelines explain what is and is not allowed in the community.

By using community features, you agree to our Conditions of Use and commit to following the Community Guidelines as they may be revised from time to time. Community features include:

What the Guidelines Apply To

  • Your community behavior, including:

    • Sharing text, photos, videos, links
    • Marking reviews as “helpful”

  • Interactions with other community members and Amazon

These guidelines do not apply to content within products or services sold on Amazon (e.g., the text inside a book).

Who Can Participate

If you have an Amazon account you may:

  • Create and update Shopping, Wish, and Gift Lists
  • Update your profile page
  • Participate in Digital & Device forums

To do any of the following, you need to have spent at least RMB 20 on Amazon.cn with a valid credit or debit card within the past 12 months:

  • Post reviews (including star ratings)
  • Answer customer questions
  • Submit helpful votes
  • Create wish lists
  • Follow other users

Promotional discounts do not count toward the RMB 20 minimum purchase requirement.

What Is Not Allowed?

**Comments on Pricing and Availability**

You may comment on pricing if your review relates to the item’s value (e.g., “At only ¥100, this blender is a great deal.”). Personal-experience pricing remarks are not allowed. For example, do not compare the item’s price to that at another store: “I found it here for ¥5 less than my local shop.” Such comments are not permitted because they are not relevant to all customers.

Some availability remarks are allowed. For instance, you may mention an unreleased product format: “I wish this book came in paperback as well.” However, we do not permit comments about availability at a specific retailer. As ever, the community’s purpose is to help share feedback relevant to the product with other shoppers.

**Content in Unsupported Languages**

To ensure content is helpful, we only allow content in languages supported by the Amazon site you are visiting. For example, we do not permit reviews in French on Amazon.cn, as that site only supports Chinese and English language selections. Some sites support multiple languages, but mixed-language content is not allowed. Learn which languages are supported on this site.

**Repeated Text, Spam, Symbol-Created Images**

We do not allow content that consists of:

  • Identical text repeated multiple times
  • Meaningless text
  • Content made up solely of punctuation marks or symbols
  • ASCII art (images created with symbols and letters)
**Private Information**

Do not post content that invades others’ privacy or shares your own personal information. This includes:

  • Phone numbers
  • Email addresses
  • Mailing addresses
  • License-plate numbers
  • Data source names (DSNs)
  • Order numbers

Profanity and Harassment

We welcome respectful disagreement with another’s beliefs or expertise. We do not allow:

  • Profanity, obscenity, or name-calling
  • Harassment or threats
  • Content related to harming children and minors
  • Attacking others for holding different views
  • Insulting, defamatory, or inflammatory content
  • Drowning out others’ opinions—do not post via multiple accounts or rally others to repeat the same message
**Hate Speech**

Hate speech against people based on any of the following characteristics is not allowed:

  • Race
  • Ethnicity or regional origin
  • Nationality
  • Gender
  • Gender identity
  • Sexual orientation
  • Religion
  • Age
  • Disability

Promoting organizations that use such speech is also prohibited.

**Sexual Content**

We allow discussion of erotic and adult products sold on Amazon, as well as of products that contain sexual content (books, movies). We still disallow profane or obscene language and do not allow depictions of nudity or explicit sexual images or descriptions.

**Links**

We allow links to other products on Amazon but do not permit links to external sites. Do not post links to phishing or other malicious websites. Referral or affiliate-tagged URLs are not allowed.

**Advertising and Promotional Content**

Do not post anything whose main purpose is to advertise or promote a company, website, author, or special offer.

**Conflicts of Interest**

Creating, editing, or posting content about your own products or services is not permitted. This applies as well to products and services offered by:

  • Friends
  • Relatives
  • Employers
  • Business partners
  • Competitors
**Solicitation**

If you ask others to post content on your behalf, keep your request neutral—do not seek or attempt to influence positive ratings or reviews.

Do not offer, request, or accept any kind of compensation in exchange for creating, editing, or posting content. Compensation includes free or discounted products, refunds, or reimbursements. Do not attempt to influence customers who hold the “Amazon Verified Purchase” badge with special offers or incentives.

Have a financial or close personal relationship with a brand, seller, author, or artist?

  • You may post content besides reviews, questions, or answers, but you must clearly disclose your relationship. However, we do not allow brands or businesses to participate in any activity that directs Amazon customers to non-Amazon websites, apps, services, or channels—including advertising, special offers, or “calls to action” for marketing or sales purposes. If you post about your own products or services through a brand, seller, author, or artist account, no additional disclosure is required.
  • Authors and publishers may continue to provide free or discounted books to readers without requesting reviews or attempting to influence reviews.
**Plagiarism, Infringement, Impersonation**

Post only content that is your own or that you have permission to use on Amazon—including text, images, and video. Do not:

  • Post content that infringes others’ intellectual property (copyright, trademark, patent, trade secret) or other proprietary rights
  • Interact with community members in a way that violates others’ intellectual property rights or proprietary rights
  • Impersonate a person or organization
**Illegal and Dangerous Activity**

Do not post content that encourages illegal activity, such as:

  • Violence
  • Illegal drug use
  • Underage drinking
  • Child or animal abuse
  • Fraud

We do not allow promotion or threats of physical or economic harm to yourself or others, including terrorism. Jokes or satire about causing harm are disallowed.

Offering fraudulent goods, services, promotions, or schemes (get-rich-quick, pyramids) is also prohibited. Do not encourage dangerous misuse of products.

Consequences for Policy Violations

Violating our guidelines undermines the community’s trust, safety, and usefulness. When someone violates a guideline, we may:

  • Remove the relevant content
  • Restrict their ability to use community features
  • Remove the associated product
  • Suspend or terminate their account
  • Withhold payouts

If we detect unusual review behavior, we may limit the ability to post reviews. If we reject or remove your review because it violates our policy regarding incentivized reviews, we will no longer accept any further reviews from you on that product.

If we discover content that violates applicable laws and regulations, we may pursue legal action and pursue civil or criminal penalties.

How to Report Violations

Use the “Report abuse” link next to the content you wish to report. If a “Report abuse” link is unavailable, email community-email@amazon.cn. Describe where the content appears and explain why you believe it violates our Community Guidelines.

If someone solicits you with compensation in exchange for creating, editing, or posting policy-violating content, forward the solicitation to community-email@amazon.cn. Include:

  • Contact information
  • Product detail page
  • A screenshot of the compensation offer

Upon receiving your report, we will investigate and take appropriate action.